Sports Business Podcast

The business behind the game.

Host City Hustle is a sports business podcast that breaks down the deals, decisions, and power plays shaping the industry.

Every episode unpacks a story that actually moves sports as a business: NIL and the new college sports economy, private equity buying into pro franchises, league expansion, media rights, and the global power struggles reshaping how leagues compete.

Less hot take. More: here's what this actually means, and who it affects.

NIL & College Sports
Private Equity & Ownership
Media Rights
League Expansion

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Sports business, unpacked on video. Every episode lives on YouTube.

Deal-by-deal breakdowns of the sports business news that matters
Analysis over hot takes: what happened, what it's worth, who it affects
NIL, private equity, media rights, and league expansion, covered as they happen

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Host City Hustle

@HostCityHustle

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Featured Breakdown

One deal, unpacked: what happened, what it's worth, and who it changes things for.

Turkish Airlines Becomes Liverpool FC's New Shirt Sponsor

Term: 5 years
Effective: June 1, 2027
Coverage: Men's, women's & academy kits from 2027-28

The move is a notable handoff. Standard Chartered has been Liverpool's front-of-shirt partner since 2010 and stays on through the 2026-27 season before stepping back to a smaller branding role. Turkish Airlines' five-year deal takes over as Main Club Partner starting June 2027, another sign of how far the value of a top-tier shirt sponsorship has climbed, and how aggressively airlines are spending to be part of it.

Watch the Breakdown

New breakdowns are added as episodes drop. Check the channel for the full library.

Resources

A short list of places worth your time if you want to go deeper on the business of sports.

Books Worth Owning

Moneyball by Michael Lewis

The book that changed how front offices think about value. Still essential reading.

Get the book on Amazon

Billion-Dollar Ball by Gilbert Gaul

A sharp, reported look at the money running through big-time college football.

Get the book on Amazon

Some links above are affiliate links. If you buy through them, Host City Hustle may earn a small commission at no extra cost to you.

Get in Touch

Partnerships, guest pitches, sponsorship inquiries, and deal tips: send them here.

The business behind the game.

Watch the Show

Host City Hustle

Featured Breakdown

Turkish Airlines Becomes Liverpool FC's New Shirt Sponsor

Resources

Daily Reading

Sportico

Front Office Sports

Sports Business Journal

Boardroom

Books Worth Owning

Moneyball by Michael Lewis

Billion-Dollar Ball by Gilbert Gaul

Get in Touch

Email

Instagram

YouTube